Served over HTTPSBrowsers mark plain http:// pages as Not Secure. Most hosts turn on a free certificate with one switch.
Title tag, 15–65 charactersThe blue headline in Google results and the text in the browser tab.
Structured data (JSON-LD or microdata)Machine-readable facts - address, phone, hours. This is what puts a business in a map card instead of a plain link.
At least 300 words on the pageA page with almost no words gives search engines nothing to match a search against.
What’s already working
Site responds
Meta description, 70–165 characters
Mobile viewport declared
One clear H1 heading
llms.txt or AGENTS.md for AI search
Every Austin local services & trades business is scored on the same nine checks — can it be reached, is it secure, does it say who it is, can a phone read it, can an AI answer engine cite it. See the full local services & trades ranking →